Advantages and disadvantages of the BBC Essays

Advantages and disadvantages of the BBC Essays Advantages and disadvantages of the BBC Essay Advantages and disadvantages of the BBC Essay With the growth of mass communication, travel and relocation, we now live in what has been called a global village. This new globalization and the cultural diversity it has created within nation states can also be seen as a threat to order as well as the above mentioned traditional family values, codes of good taste and decency. These perceived threats in turn lead to calls by both ordinary citizens and their governments for re-regulation. There is a built in conflict between change and order and it has become increasingly difficult for governments to get the balance right on regulation in the case of broadcast television as well as the media at large. BBC has to choose whether to stay home or move out to the global arena and compete globally. And this is the last dilemma they actually face. Now, the advantages of BBC for being a global player is: More growth under BBC brand reputation sustains: The BBC has been a global broadcaster through the world service since the early days of it development. International radio broadcasts began in 1932; by the end of the 20th century, the world service was broadcasting in over 40 languages to estimated audience of 151 million people around the world. BBC brand is one of the worlds most powerful brands, respected and trusted for its quality and integrity. The funding regulation role encourages the organization to compete for attracting more worldwide audiences. Which allow the BBC Worldwide to submit to utilize the brand in order to gain max. profits ,so the BBC success as a international broadcaster to exploit its programmes on the world market through developing and humanizing to gain the respect for both quality of its programmes and its independent, realistic reporting which become with the BBC responsibilities and that what make the BBC reputation grow worldwide. Attempt to enhance profits: the British governments have encouraged the development of the BBCs commercial activities to attempt to enhance the income. Under the direction of John Birts the expansion programme took off with new channels (e.g. BBC choice, BBC knowledge..) and alliances (e.g. the agreement with Discovery) that encouraged the corporations expansion into new markets, while serious investment in new technologies particularly digital and online- diminished the available funds for existing analogue service. Through the efforts of the commercial arm of the BBC- BBC Worldwide- they will have a remit to exploit the brand in order to gain maximum returns on the BBCs assets-its programmes- to generate revenues that are reinvested in public service programming. The disadvantages is: Uncertainty of success: to be a global player, BBC should consider some aspect in the international arena that the BBC did not do it before get into that filed which make me a faired that BBC has abilities to move from the local site to the global landscape productively. The BBC it self may not be able to have all the raw materials to use them in order to success in a highly competitive environment. It seems that the organization moved globally without an obvious strategy. They depended on their national successful to jump globally. Nevertheless, if they cannot manage to reach their target they could even loosen the national reputation especially after the ignorance of most of the minority interests of the U.K citizens. Therefore, they have to do the best they can to success or they will face a real problem. Loosing its nationwide identity: IN the way to inter the global landscape surly BBC will lose the concentration on the local arena it will lose some part of its pre-loyal audiences because of the global plan, it will focus on the global broadcaster. In the digital world of multimedia choice, the pressure on the BBC is greater than before to produce diverse programmes that assurance something for everyone even with low quality because the quantity is more important than the quality in commercial point of view. Most of those programmes are being produced for the global audience and being far away from the British tastes. People start to look at the BBC as a commercial company not public service broadcaster.  (word count: 1786) Q2: Based on the economic, organizational, socio-political and cultural features surrounding the BBC, which are outlined in the Case study, what is your advice to the top- level management of the BBC on the process of decision making which they should adopt in order to avoid making flawed decisions with respect to their response to the three strategic dilemmas?  No body denied that BBC has huge contribution on the British social life and culture both at national and international. Most of British citizens who want to see that contribution maintained into the multi-channel future. Which make the pressure on the BBC to change and adjust itself to the speedily changing demands of that future. The nation needs a BBC that delivers high standard, innovative broadcasting that nurtures British talent, which present the nation to itself, and that respects the contributions made by the other players in the media world. To fallow that changes needs right decision to avoid flawed decision to the organization has, decision-making is an important part of all managerial functions performed .BBC has to use the knowledge concentrated process that demands good management of information to produce a preferred process outcome. In taking decision-making I advice the top-manager in BBC to take in consideration the actual process of organizational decision making, which will not only avoid making flawed decisions with respect to their response to the three strategic dilemmas, also enhance the image of the BBC in the whole world the process of organizational decision making has the following: Organizational goals: which mean that the top manager in organization should consider how goals occur in an organization and how goals will change over time, and how they should act and respond to these changes of goals? In BBC the union members include managers, employees, stockholders, suppliers, clients, , tax collectors has one vision, that top manager have to take in consideration that the goals must deal effectively with the probable for internal goal conflicts existed in a coalition of diverse individuals and groups. Since the existence of unresolved conflicts among organizational stakeholders, which will reflect on the feature of the organizations, it is difficult to construct a useful descriptively exact suggestions of the organizational decision making process if they insist on internal goal consistency. My advice to the BBC top-manager is to adopt The Rational Model which consider decision unit behavior is reputed to be rational. Moreover, it assumes goal congruence and clarity which implies that all members of the decision making unit share a common goal and will collaborate to achieve this goal and that the goal is clearly defined and well understood by all members of the decision-making unit. The decision making process consists of problem recognition, formulation of alternative courses of action and selection of an alternative that accomplishes the predefined goal.