Economics Impact On Moral Values

Economic In‡ uences on Moral Values Robert Östlingy discussion section of political economy Stockholm train of economic knowledge SSE/EFI Working physical composition Series in political economy and Finance No 635 September, 2006 pluck This paper extends touchstone consumer theory to account for endogenous deterrent example motivation. construct on cognitive dissonance theory, I turn in how clean values are a¤ected by changes in prices and income. The key insight is that changes in prices and income that lead to higher uptake of an im clean good also a¤ect the moral values held by the consumer so that the good ordain be considered as less immoral. jel classification: D11. keywords: Consumer theory, moral values, endogenous preferences, cognitive dissonance, self-serving bias. I would like to thank Colin Camerer, Tore Ellingsen, Ernst Fehr, Erik Lindqvist, Erik Mohlin and participants at the CEU Behavioral Economics Workshop 2004 and the NNE Summer initiate in Behavioral Economics 2004 as well as several fellow students at the Stockholm School of Economics for valuable comments. Financial support from the Jan Wallander and Tom Hedelius Foundation is thankfully acknowledged. y Department of Economics, Stockholm School of Economics, P.O. Box 6501, SE 113 83 Stockholm, Sweden. Phone: +46-8-7369652. Fax: +46-8-313207. E-mail: robert.ostling@hhs.se.

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