Mercedes

Mercedes Strategy to revive its mart position Mercedes Benz is one of the altitude names in the luxury car merchandise, but as Audi and BMW introduced in the buff and stylish luxury cars Mercedes lost its commercialize sh be and from first base position it dropped down into 3rd. Mercedes lead Dieter Zetsche said in a consultation to Times of India that they are coming up with forward-looking cars to target the merchandise. In his interview he said that they are planning to introduce 10 new cars in which it lead introduce 5 in india. Mercedes is planning to target the junior crowd. Apart from the new AClass and the B-Class, lead further compact cars allow for be launched: A four-door coupe, a sm in both SUV and yet another(prenominal) model. These new models will cater all the needs of all the segments. It will be assured of quality and safey like all the other Mercedes cars. ships company plans to build a winning nervous impulse in spite of appearance the compa ny so that it can acquire its prior market mete out.

The chairman explains the reason for why Mercedes lost its market share he says that it is because both its competitors concentrate more on younger portfolios were in Mercedes concentrates on building a wet disgrace and a well rooted. He says tha Indian market is real important to Mercedes because of that it is planning to introduce 5 of its 10 cars in India. Even though there is a common wreak perception that India market is slo.wing down Mercedes chairman strongly institutionalize that Indian markets are going to revive and they have a strong prospecti on Indian car marketIf you want to get a ful! l essay, order it on our website: OrderCustomPaper.com

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